It's A New York Thing
Spanning all five Boroughs and representing musicians, artists, entrepreneurs and more, we selected nine New Yorkers to feature and reward with a $10,000 grant. From subway performers to bodega owners, these are the real people who bring unapologetic joy to New York City.
IN GOOD COMPANY
“This campaign is about continuing to show our pride and support for New York City, our home for decades, and celebrating the people whose diversity, unique energy and unapologetic enjoyment for their passions make it one of the best places in the world.”
— Umi Patel, former CMO, PepsiCo North Division
See MoreSee All
Follow us on