TURN THE MUSIC UP
Beyond our partnership with UpBeat NYC to give students a once-in-a-lifetime experience at Yankee Stadium, we also donated $25,000 to the Bronx non-profit, supporting their efforts to enhance youth music education. “For the students at UpBeat NYC, this support from Pepsi Zero Sugar is more than just a monetary donation. For us this means new instruments, equipment repairs, and even more opportunities to reach local youth,” said Liza Austria, Co-Founder of UpBeat NYC. It’s this kind of collaboration between brand and borough that showcases the impact each of us can make in the lives of those around us.
“I know first-hand how the power of music can bring a baseball game to life and I love that Pepsi Zero Sugar wants to bring aspiring musicians from the community on that journey. I love the Bronx and it's great to be involved with a brand and an organization like UpBeat NYC that are looking to create positive change in the borough’s youth."
— C.C. Sabathia, Former Yankees Pitcher